Google Ads is a pay-per-click service that allows you to put your business in front of customers at the exact moment they are searching for you online. Google Ads can be a successful way to drive customers to your website and can put you on a more even playing field against big budget competitors. Here are five reasons you should use Google Ads for your business.

1. It’s A Fast And Effective Way To Increase Traffic To Your Website

SEO is really important, and every business with an online presence should have a SEO plan. However, the downside of SEO is that it is a long term strategy and can take months before you see results. The right Google Ads strategy can get you to the top of the search results as soon as your campaigns go live. Which means more customers straight away! The other benefit of all that website traffic? It improves collects valuable data to help with your SEO plan.

2. It’s Flexible – Customise It To Suit Your Individual Needs

Unlike Traditional Advertising (TV & Print) where your ad is shown to everyone, you can use Location, Language and demographics targeting to make sure the right audience sees your ads.

3. It’s Easy To Measure Results And Make Changes

With Google Ads all your results are transparent. You can see what is working (and what is not) at a campaigns level or narrow your results down to which keywords and ads are performing.

4. Users Engage With It

I know everyone says “But I never click on those Google Ads!” Well someone must, because Google has made a billion dollar empire from them!

5. It’s affordable Compared With Traditional Advertising Mediums

The great thing about Google Ads is that you can really control your costs. You control how much you are willing to spend on your daily budget and you can monitor the results to make sure you are getting the best return for your money.

6. Beat Your Competitors To The Customers

According to Moz, 80% of all Google searches now have Google Ads Ad placements. Are your competitors in that 80%? Don’t let them get all the customers!