So you’ve sat down to read this article and chances are that in last few hours you’ve done at least one Google search. You’ll likely do three or four searches today alone. Looking for the best local coffee? Perhaps a florist close to a friend’s house? Or a restaurant for dinner on Saturday night?

Each day 5.6 billion searches are made through Google—that’s 228 million per hour, 3.8 million per minute or 63,000 per second! Think then, about the number of results displayed in each of those searches.

So how do you get your business to rank high in those results and direct traffic to your website?

Become a happy customer.

Contact us for an online marketing solution to build your brand and grow revenue.

The first step is to be seen!

Clicks are the first step in converting sales. Two of the most powerful approaches of being seen in Search Engine Results Pages (SERPS) and generating traffic to your website are Search Engine Optimisation (SEO) and paid advertising (PPC). Though their end goal is the same, they are different concepts that require different techniques and methodologies.

So, what’s the difference and which one is best for you?

Why use SEO?

Also known as organic marketing, SEO refers to a series of techniques which are designed to boost a website to the first page of major search engines, the biggest of which is undoubtedly Google.

In a nutshell, SEO requires a strategic approach and the knowledge and skills to implement it correctly. Without this you can run the risk of having a negative affect on your ranking.

It’s important to keep in mind that SEO doesn’t drive “free” traffic. It requires an immense amount of work to create and promote content—which is both time and money.

Our SEO team has years of experience and a sophisticated approach to using the latest tools and techniques that will ensure your website stays on top of search results. We can help you finesse your website’s SEO to:

  • Achieve consistent results
  • Build an authority website
  • Increase the value of your website.

Why use paid advertising?

While organic SEO can be a powerful and consistent tool for driving traffic, don’t discount the power of targeted, paid advertising.

In a nutshell, paid advertising is a pay-per-click method of appearing in search engine results pages, social media feeds and website ad placements, whereby you bid to have your ads shown to your audience.

There are several approaches to paid advertising and one or more of these may be suitable for your brand or strategy:

As part of your digital marketing strategy, our team of agile digital advertising specialists can develop and implement paid advertising campaigns when:

  • Immediate results are desired
  • Highly targeted traffic is sought
  • Promoting a time sensitive offer
  • Your website isn’t designed for SEO
  • You want to dominate search results for your keyword category.

Which one is best for me?

It depends. There are some situations where your website or offering may be suited to one over the other. But often the best results are gained by the strategic use of both methods-the perfect pairing of instant results through paid advertising and long term and consistent traffic and results driven through SEO.

Getting started can be overwhelming and time consuming if you’re not familiar with the platforms and lingo. We can help you though! Contact us to get your business on the path to success.

Are you ready to work smarter?

Contact us for a Free Consultation.