Service

Social Media Advertising

With billions of users worldwide, there is no question that social media has to power to reach your customers – no matter what industry you are in. With audience targeting that is second to none, social media advertising through Facebook, Instagram or Linkedin can increase brand awareness and generate revenue. A well executed social media advertising strategy will help you get in front of new customers through audience targeting as well as reaching more of your existing customers, keeping them up to date and engaged with your business.

Whether used on its own, or in a combined strategy with search or display advertising, social media advertising is the perfect way to engage with your customers.

Reach customers where they are most comfortable

With so many options available, it is no wonder that different people prefer different social media platforms. That is why our team of social media experts look closely at your business and your customers to ensure we are choosing the right platforms to reach your customers. As well as knowledge gained from managing hundreds of social media campaigns, targeting across the globe, we research the latest industry trends and insights to ensure the social media strategy we deliver for you is using the platform, audience targeting and ad type to ensure we deliver results.

For maximum results we focus on:

  • Thorough research of your industry, competitors and customer demographics
  • Audience selection and lookalike audiences
  • Ad optimisation and split testing
  • Conversion tracking and optimisation
  • Campaign optimisation including; bidding, audience demographics and locations
  • Landing page and click through rate optimisation
  • User friendly campaign reporting

Why choose Online Path

At Online Path, it is our expertise with social media advertising and the ability to create a combined strategy across platforms and channels that ensures you meet your campaign objectives every time. When you work with Online Path, we spend time with you to understand your goals, and what’s important to you right now, then translate that into a strategy that fits where you are now and works towards where you want to be. Contact us for a customised Social Media Advertising campaign that will get your business and content in front of the right customers.

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